Athletes come in all shapes, sizes, and ages. Learn how to identify, recruit, and effectively work with this target market. You will be taught to build on skills you already possess and apply them to work with a specific type of massage application and population - athletes. These techniques and strategies are designed to be clear cut and practical. In addition to earning 16 NCBTMB CE contact hours, attendees will be able to apply these techniques immediately and effectively to increase their offerings and expand their business.

• Explore Kinesiology of the athlete - the interaction between the skeletal system, joints, muscles, and neural activity.
• Perform basic pre-event and post-event massage protocols.
• Incorporate recovery and maintenance massage into a treatment plan based on their needs and training schedule.
• Identify, discuss and address sport specific physiology, pathology and soreness patterns.
• Review the properties, assessment and charting of human movement, posture, range of motion and gait.
• Demonstrate basic clinical techniques including joint mobilization, stretching, specific tissue techniques and utilization of allied modalities (cryotherapy, hydrotherapy, aromatherapy etc.).
• Apply basic marketing and strategic communication skills that will ensure that clients will want you on their team.

Instructor Kelli Lene has been involved in professional education since 1981. She began her career as an educator, conducting trainings in customer service and client relations for the retail and hospitality industries. She then embarked in a new direction - as a Licensed Massage Therapist, Spa Specialist, Esthetician, Spa Educator, Consultant and most recently as the Director of Massage Therapy Programs for a large allied health college. In addition to being a spa and education consultant in the massage and spa industry since 1994, Kelli has been a clinical sports massage educator for over 4 years. She has been a featured speaker and trainer at numerous professional tradeshows, manufacturer shows and professional symposiums.